The Link Between Poverty And Diabetes - 1743 Words

According to the American Diabetes Association, more Americans die each year from diabetes than from AIDS and breast cancer combined. As a result, researchers have extensively studied the causes, treatments, and interventions for diabetes. Despite efforts to ameliorate its effects, diabetes remains a prevalent danger in society. In 2014, 7% of U.S. adults were living with diagnosed diabetes (Centers for Disease Control and Prevention [CDC], 2016). In Louisiana that number was even higher - 10.4% of adults have been diagnosed with diabetes. Breaking it down by age group, however, in Louisiana 3% of people aged 18 and 44 have been diagnosed, and 15.2% of people 45-64. (Centers for Disease Control and Prevention [CDC], 2015a). Several studies have predicted future rates of diabetes both in the United States and worldwide - nearly all of these studies reached a similar conclusion: rates of diabetes will continue to rise (Boyle et al., 2001). Many studies have examined the link between poverty and diabetes. The CDC (2015b) have identified the following as primary factors that lead an individual to have an increased risk of developing diabetes: being overweight or obese; having a parent or sibling with diabetes; having African American, American Indian, Asian American, Pacific Islander, or Hispanic American/Latino heritage; having a history of gestational diabetes; having blood pressure measuring 140/90 or higher; abnormal cholesterol; and being physically inactive. BackgroundShow MoreRelatedCurrent Theory, Methods And Intervention Strategies1422 Words   |  6 Pageschosen Webb County due to the fact it has the highest prevalence of diabetes in my home state of Texas (Direct links to health-related data, 2015). The population of Webb County is over ninety five percent Hispanic (Webb County QuickFacts from the US Census Bureau, 2015) and this demographic consistently ranks the highest for the prevalence of diabetes at almost double the rate of their Caucasian counterparts (American Diabetes Association, 2013). Factors such as genetics, geographic location andRead MoreHealth and Poverty in FIlipinos1235 Words   |  5 PagesAccording to the World Health Organization (WHO), â€Å"Poverty is the main cause of malnutrition because people are not able to eat the right kind of food they need.† Poverty and malnutrition have always had a link especially in the Philippines. A recent report from the Social Weather Stations (SWS) revealed that 5 2% of Filipinos consider themselves to be poor and 41% of Filipino families consider themselves food poor. It was also reported that the Food Poverty Threshold (FTP) the survey correspondents setRead MoreObesity as a Social Issue Essays869 Words   |  4 Pagesis an idea which gives an individual the ability to understand the connection between a problem and the history of that problem (Mills, 2000).He states that the sociological imagination is â€Å"A quality of mind that will help use information and to develop reason in order to achieve lucid summations of what is going on in the world and of what may be happening within themselves† Mills (2000:5). The distinct different between the two terms lies upon the ideology that troubles are problems which are personalRead MoreHealth Literacy And Its Effects On Hispanic Population With Diabetes1715 Words   |  7 PagesHealth Literacy and its effects on Hispanic Population with Diabetes Background Health Literacy In 2003 The United States Department of Education completed the National Assessment of Adult Literacy (NAAL) and for the first and only time, so far, it also included items to measure the Health literacy level of adults in the U.S. This assessment intended to measure the capacity of adult individuals to sucessfully comprehend the healthcare system, basic understanding of medical conditions and all knowledgeRead MoreAfrican Americans : Low Socioeconomic Status Increase The Risk For Diabetes1081 Words   |  5 Pagessocioeconomic status increase the risk for diabetes compared to high economic status in relation to diet. African Americans are at greater risk of diabetes and other medical issues. It was researched if one that was African American was at a greater risk of developing diabetes because the cost of food. The data bases used for the research were, CINAHL and MEDLINE. The terms used in this search were socioeconomic factors, African Americans, diabetes mellitus, and diet. The first article foundRead MoreBenefits Of Good Oral Hygiene Essay1709 Words   |  7 Pagesdental caries and are often the most affected due to low fluoride use and/or poor oral care during adolescence. However, while dental caries and tooth decay are the most prominent topics of oral health, there is also a close connection association between poor dental care and overall health. Poor oral health can cause severe consequences in people with cardiovascular disease (CHD) due to the bacteria and periodontal diseases found in gums that enter the bloodstream and thus, into the heart, causingRead MoreWomen’S Health Plus. Tamer Almasri, Felicia Montgomery.1619 Words   |  7 PagesUniversity Professor Comer-Hagans Women’s Health Plus Diabetes is a disease in which your blood glucose, or blood sugar, levels are too high. Glucose comes from the foods you eat. Insulin is a hormone that helps the glucose get into your cells to give them energy. Larnson Wolk (2017) state in their article that with type 1 diabetes, your body does not make insulin and in type 2 diabetes, the more common type, your body does not make or use insulin well. Without enoughRead MoreThe Epidemic Of Obesity And Diabetes Essay1432 Words   |  6 Pagestually zero.’ That’s a reasonable estimate of the probability that public health authorities in the foreseeable future will successfully curb the worldwide epidemics of obesity and diabetes, at least according to Margaret Chan, the director general of the World Health Organization (WHO) – a person who should know. Virtually zero is the likelihood, Chan said at the National Academy of Medicine’s annual meeting in October, that she and her many colleagues worldwide will successfully prevent ‘a badRead MoreA Report On The Neighbourhood Of Abbeyview1644 Words   |  7 Pagessecond home makes up 0.3% (Know Fife Dataset, n.d. b). However there are a few retail shops and many different take away premises available to the community. Within Abbeyview 4,627 individuals are of working age, however statistics have shown that between 2002 and 2014 29.4% were claiming job seekers allowance and 46.5% were claiming either employment support allowance or incapacity benefit (Know Fife Data, n.d. c). These statistics show that in Abbeyview there is a high level of unemployment duringRead MoreObesity And The American Diabetes Association Essay1777 Words   |  8 PagesAccording to the American Diabetes Association (2016), more Americans die each year from diabetes than from AIDS and breast cancer combined. As a result, researchers have extensively studied the causes, treatments, and interventions for diabetes. Despite efforts to ameliorate its effects, diabetes remains a prevalent danger in society. In 2014, 7% of U.S. adults were living with diagnosed diabetes (Centers for Disease Control and Prevention [CDC], 2016). In Louisiana that number was even higher -

Business Law Questions and Answers - 1886 Words

QUESTION 1. Issues of this case: Could the offer acceptence by e-mail be capable of creating contractual relationships? Was there a breach of cotract? The matter of the case is regulated by Contract Law. Contractual nature A contract can be difened as â€Å"an agreement containing promises made between two or more parties with the intention of creating certain legal rights and obligations and enfoufceable in a court of law†. (Andy Douglas, 2013, p.307). Though every contract involves an agreement, not every agreement is legally forceable and will result in contract. It is necessary to find out weather the agreement between parties was inteded to be regarded by the law as valid and enfoceable (a contract) or just an agreement and not enforceable. Definition also says that angreement first of all is a promise or commitment that something will or not will happen in the fututre. However, to be a contract a promise must have a cantractual nature and therefore a promosor must have legal liability. In the given case David (offeree) accepts offer via e-mail which was not legally recorded or officially sealed unless Charlie (offeror) and David had agreed to communicate electronically. Thus, may only be (hypothetically) a simple contract. A simle contract must contain 3 constituents: 1. There must be an agreement between parties. In other words, there must be a offer and acceptance. Charlie offers to sell his car to David, so it can be an offer. David decides to buy Charlie`s car andShow MoreRelatedBusiness Law Questions and Answers10157 Words   |  41 PagesANSWERS TO AICPA QUESTIONS CHAPTER 10 INTELLECTUAL PROPERTY RIGHTS AND THE INTERNET 1. (a) Computer software is covered under the general copyright laws and is therefore usually copyrightable as an expression of ideas. Answer (b) is incorrect because copyrights in general do not need a copyright notice for works published after March 1, 1989. Answer (c) is incorrect because a recent court ruled that programs in both source codes, which are human readable, and in machine readable objectRead MoreLeg 100 Business Law I Quiz 1918 Words   |  4 PagesCourse Business Law I Quiz 1 LEG100 This quiz consist of 20 multiple choice questions and covers the material in chapters 1 through 4. There are five questions from each chapter. Be sure you are in the correct Chapter when you take the quiz. †¢ Question 1 4 out of 4 points The ______ approach recognizes that â€Å"business decisions consist of continuous, interrelated economic and moral components.† Answer Selected Answer: Systems Correct Answer: Systems Read MoreExam for Chapter 1 Essay1217 Words   |  5 Pages* Question 1 10 out of 10 points | | | A group of young professionals were discussing the relationship between law and business. Adam argues that law primarily benefits the owners of businesses at the expense of workers and customers, while Beth takes the opposite position - that law primarily benefits the individual employees, customers and others, at the expense of the owners of businesses. Charlie posits that all parties are better off because of the presence of law, while David assertsRead More0 out of 5 points1002 Words   |  5 Pagesreasoning is that: Answer Selected Answer:   Ã‚   The majority may override the rights of those in the minority. Correct Answer:   Ã‚   It is difficulty to accurately measure both costs and benefits. ï‚ · Question 2 5 out of 5 points Business executives are finding that a trusting, ethical relationship with a business partner is: Answer Selected Answer:   Ã‚   Often essential in conducting business. Correct Answer:   Ã‚   Often essential in conducting business. ï‚ · Question 3 5 out of 5 pointsRead MoreEssay on Mgt 520 Final Exam Study1408 Words   |  6 Pagesdisabled, and so you will not be able to copy exam questions or answers to or from other applications. There are three pages to your final, and each page begins with a story. The stories are quite interesting and will make the questions flow easily. The questions that follow are then taken from each story. There is a little overlap. Remember questions are scrambled, so while they vary, all TCO’s will be tested. 2. You should click the Save Answers button in the exam frequently. This helps preventRead MoreLegal 100 Quiz 2 Essay1042 Words   |  5 PagesQuestion 1 0 out of 5 points Incorrect Robert had a dispute with his neighbor regarding the location of the property line. Robert’s attorney suggests to Robert that both parties contribute funds toward hiring individuals to serve on a nonbinding jury and render a suggested verdict. Which of the following is the appropriate term for that type of procedure? Answer Selected Answer: Private jury trial Correct Answer: Summary jury trial Question 2 5 out of 5 points Correct The doctrineRead MoreLWC1 Study Guide1467 Words   |  6 Pagesthrough this student plan, type in your answers to the questions below and create a study guide using the key terms from each section. You may also consider using the key terms to create flash cards that can be used as you prepare for the exam. ETHICAL ISSUES IN BUSINESS: Chapters 1-4 For each of the chapters do the following: Look up the answers to the questions asked below. Answer the end of chapter question (there are only a few) and check your answers. Complete the interactive quizzesRead More2- May 2014, HW assignment 1 Chapters 1-8 Due 13MAY2014 Ahmed Elbadawy 1) List the sources of1600 Words   |  7 Pages2- May 2014, HW assignment 1 Chapters 1-8 Due 13MAY2014 Ahmed Elbadawy 1) List the sources of law? Answer: law consists of many layers that interact together at different stages of government in order to support the personal rights, duties and describe the frame work of business, at the very base of these sources lays the constitutional law that can be simplified as the whole body of principals that describes the governmental structure and states the relationship between the people and theirRead MoreBusiness Law Question1113 Words   |  5 PagesUBML1053 BUSINESS LAW THURSDAY, 15 DECEMBER 2005 TIME: 2.00PM – 4.00PM (2 HOURS) BACHELOR OF COMMERCE (HONS) ACCOUNTING YEAR ONE Instructions to Candidates: Section A : [Total: 40 marks] 1. This section consist of ONE (1) compulsory question 2. Answer ALL the sub-questions. Section B : [Total: 60 marks] 3. This section consists of THREE (3) questions. 4. Answer only TWO (2) questions. 5. No marks will be given for any extra questions or sub-questions (i.e. parts a, b or c in a question) attemptedRead MoreBusiness Ethics Essay1496 Words   |  6 Pagesï » ¿LAW ETHICS IN THE BUSINESS ENVIRONMENT 6e Test Bank Revisions for the 7th edition by Eric D. Yordy, The W. A. Franke College of Business at Northern Arizona University CHAPTER 1 Law, Ethics, Business: An Introduction Questions 1. Select the best definition of ethics: a. a fairly clear cut set of guides for decision making. b. a set of relatively unclear principles regarding what we must do. c. a set of relatively unclear principles regarding what we should do. d. religious views

Israels Road to Independence free essay sample

A short history of Zionism and the search for the Promised Land. We will write a custom essay sample on Israels Road to Independence or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This paper is intended to inform the reader of the history of the Arab-Israeli conflict from its origins to 1948. The main topic dealt with is Zionism, including its basis, the major thesis of the ideology, and its founder, Theodor Herzl. Other topics included are the basics of Jewish and Arab history. Much attention is also paid to the region known as Palestine and the Middle East in general including the colonial administrations. The essential theme is that of the Second Diaspora and the Jewish need for a homeland. On May 14th, 1948, the day the British mandate was to end in Palestine, the Jews of the region under David Ben-Gurion claimed their independence and created the state of Israel. Many of the Jews of Israel, and of the world celebrated with joy and happiness at the return of the Promised Land. However, the road to independence was a long and difficult one, which had begun many years before. Homeland to the Arab people for hundreds of years, nobody could have doubted the struggle that would have to ensue when the people of the Diaspora returned to claim the ancient kingdom of David.

Revolutionary characters free essay sample

Now this process helped shaped the colonies culture of civility because the colonists were never hunters. When the colonists got to the North America they already knew that their society was going to stem from agriculture. That Is what happened in the southern colonies. These colonies produced tobacco, indigo, and rice. Then after a large period of agricultural growth in the southern colonies the northern colonies started to produce raw materials to trade back to England. Then after that they started producing finished products but this did not go along with Britains mercantilism policies. Either way the colonies culture was to trade goods and raw materials commercially. This Is what makes the colonies so unique. This is because for most countries this process of climbing the metaphorical latter of social civility would have taken so much longer. That is how the social theory of civilizations social process was made and how It came to shape the cultural civility In the American colonies. We will write a custom essay sample on Revolutionary characters or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Founding fathers view of their role In shaping political and social culture of Revolutionary America was to be leaders.One prerequisite of being a leader back in the 18th century was to act like a gentleman. The qualities of a gentle man includes being Tolerant, honest, virtuous, and lastly candid. This was extremely crucial In forming a political and social culture in our country. That is because this means that the leaders of our countries should abide by these principles of being tolerant, honest, virtuous, and candid. One In particular that sticks out of this list Is candid. Especially in todays politics there are very few leaders and politicians that are honest and candid.Today we find many leaders lying and making false promises to the citizens Just to be elected or In our present day case reelected. Uses one could say that the original principals that this country was technically founded on are not being fallowed by todays leaders in Americas. The founding fathers also played a gigantic role In the social culture In America. The social culture In America was very unique at the time. When you are born in America you are not already put into a social class. There is an equal opportunity for each and every person.And the role that the founding fathers had played In this was being the people who wrote the constitution which says what we can or can not do also known as our set of laws. It says in the constitution that all men are created equally which socially speaking there are not any nobles there are not any serfs or lords there are Just citizens. But what happens to slaves? Well in Thomas Pains common sense he says that the government should own property. But if all men are created equal then how can a man be another mans property. The founding fathers had decided and played a large role in the social culture of The United States but however they never made a concrete law or amendment about slavery in the constitution. Eventually this issue will come up time ND time again and this issue will finally be solved almost a century (a hundred years) after this country was founded in the civil war. The founding fathers view of them self effected the ultimate goal of the American Revolution. The way our founding fathers viewed themselves was that they were civilians fighting for the right to be free.This made a major impact on the American Revolution. This is because now the ultimate goal of the American Revolution was to have a free nation away from the mercantilism policies of Great Britain. Well at least that was the goal on the surface. Below this goal were a set of economic goals that were set out by our founding fathers. All of our founding fathers were very wealthy men and smart men. I believe that before when the colonies basically had self rule they made a lot more money.I believe to the public eye this revolution was a about land and liberty but to the founding fathers it could have Just as easily been about one thing, and that is that there was a lot of money to be made off of America and they were going to make it. Before the American Revolution was completely underway one of our founding fathers John Hancock was someone who would smuggle cod fish room Cape Cod Massachusetts all the way to the Caribbean and he was making a good living. Once Great Britain had stopped their salutary neglect and began to actually in force the navigation acts things for smuggling founding fathers started to change.Now Britain had begun to regulate the selling and buying of these products which mainly effected the smugglers or d ealers of these goods. These dealers Just so happen to be our founding fathers. As much as an American that I want to believe that our revolution was fought for the pursuit of freedom. I can not. This is because he beginning of the revolts were purely stemmed from an economic basis. The original ultimate goal of the American Revolution was to be free from Britain not because they did not have rights.It was to break away from Great Britain so they could be able to establish their own free trade away from Britain and not have Great Britain take a cut of the percentage of what the colonies were producing and selling. Another goal of the American Revolution was to not be taxed unfairly by Great Britain. As Patrick Henry said at The House Of Burgess No taxation! Without representation! This means that Patrick Henry thought that it was unfair for the British to pass laws saying they could tax the colonies when the colonies did not have a vote.Technically the colonies did have representatives in British Parliament but, they were not voted into Parliament by colonial citizens which pretty much makes it so that the colonies did not actually have their voice being heard. Instead they did not have a say about what taxes Britain would pass in Parliament, the taxes would be decided for the colonies. Basically the founding fathers viewed themselves differently than the public. The public eye viewed them as people who were trying to eight for freedom and equal rights for all men, but in actuality they viewed themselves as business men and gentlemen.This dramatically changed the goal for power and making a good amount of money from this Revolution by using trade and producing goods and sellin g them to other nations. That is how the way the founding fathers had viewed themselves prior to the American Revolution had changed the goal of the American Revolution from fighting for the right to be free to fighting for the right to trade freely under their own supervision.

Loss of Innocence in Citizen Kane essays

Loss of Innocence in Citizen Kane essays The movie that I am providing my interpretation of a theme is Citizen Kane. Citizen Kane was directed and starred by a young and relatively unknown actor named Orson Welles. He was given one of the most lucrative movie offers ever given at that time and free range to do anything that he wanted. Citizen Kane was the first movie that he had ever made and is widely regarded as the best film ever made. Throughout the movie there are many different themes such as Rosebud, not one word can describe a mans life, and loss of innocence as it relates to the main character Charles Foster Kanes childhood. The theme that I chose to interpret was the loss of innocence as it related to Kanes childhood. The first scene that I chose to interpret was the opening scene of the movie. Welles chose to shoot the scene in a very formalistic manner. In the scene we see Kane standing in front of a window with a glass snow globe with a miniature version of what we later know is his childhood home. We then hear Kane utter the word Rosebud before he drops the snow globe and dies. Welles used many different techniques to convey the scene to the theme. The first example is when he holds the snow globe in his hand; he makes it the mise-en-scene by using low key dark lighting on everything except the hand itself. As we see Welles hold the snow globe we can see that there is snow falling not only inside of the globe but also on the outside and throughout the whole shot. Welles was able to make this happen by using a matte shot and an optical printer to add the effect of snow. Snow and the color white were used as a motif throughout the movie as a symbol of Kanes childhood and his longing to still be a child. The second scene that I chose to analyze is the scene where there was a flashback to Kanes childhood. This served as the turning point in Kanes life and would mold him into the man that he became. We are taken ...

The Number of Countries in the World

The Number of Countries in the World The answer to the seemingly simple geographical question of How many countries are there? is that it depends on whos doing the counting. The United Nations, for example, recognizes 241 countries and territories. The United States, however, officially recognizes fewer than 200 nations. Ultimately, the best answer is that there are 196 countries in the world. Heres why. United Nations Member States There are 193 member states in the United Nations. This total is often cited inaccurately as the actual number of countries in the world; its inaccurate because there are two other members with limited status. Both the Vatican (officially known as the Holy See), which is an independent nation, and the Palestinian Authority, which is a quasi-governmental body, have been granted permanent observer status at the United Nations. These two entities can take part in all official UN activities but cannot cast votes in the General Assembly. Likewise, some nations or regions of the world have declared their independence and are recognized by a majority of UN member states yet are not part of the United Nations. Kosovo, a region of Serbia that declared independence in 2008, is one such example.   Nations Recognized by the United States The United States officially recognizes other nations through the State Department. As of May 2018, the State Department recognized  195 independent countries around the world. This list reflects the political agenda of the United States of America and its allies. Unlike the United Nations, the United States maintains full diplomatic relations with Kosovo and the Vatican. However, one nation is missing from the State Departments list that should be on it. The Nation That Isnt The island of Taiwan, formally known as the Republic of China, meets the requirements for an independent country or state status. However, all but a handful of nations refuse to recognize Taiwan as an independent nation. The political reasons for this date back to the late 1940s, when the Republic of China was ousted from mainland China by Mao Tse Tungs communist rebels and ROC leaders fled to Taiwan. The communist Peoples Republic of China maintains that it has authority over Taiwan, and relations between the island and mainland have been strained. Taiwan was actually a member of the United Nations (and even the Security Council) until 1971 when mainland China replaced Taiwan in the organization. Taiwan, which has the worlds 29th-largest economy, continues to press for full recognition by others. But China, with its growing economic, military, and political clout, has largely been able to shape the dialogue on this issue. As a result, Taiwan cannot fly its flag at international events such as the Olympics and must be referred to as Chinese Taipei in some diplomatic situations. Territories, Colonies, and Other Non-Nations Dozens of territories and colonies are sometimes erroneously called countries but dont count because theyre governed by other countries. Places commonly confused as being countries include Puerto Rico, Bermuda, Greenland, Palestine, and Western Sahara. The components of the United Kingdom (Northern Ireland, Scotland, Wales, and England) are  not fully independent countries, either, though they do enjoy a degree of autonomy. When dependent territories are included, the United Nations recognizes a total of 241 countries and territories.   So How Many Countries Are There? If you use the U.S. State Departments list of recognized nations and also include Taiwan, there are  196 countries in the world. The same number is reached if you count the UN voting members, its two permanent observers, and Taiwan. This is why 196 is probably the best current answer to the question.

Explore and discuss the opportunities and challenges associated with Essay

Explore and discuss the opportunities and challenges associated with the PEEP report in terms of paramedic clinical practice - Essay Example Reports later emerged that community paramedics were treating more patients at home, thereby providing primary care out of hour’s services, responding more efficiently and effectively to non-urgent 999 calls and reducing more visits to accidents and emergencies, there was need to advance education and teaching of paramedics to create a workforce that could provide a greater range of mobile urgent care with further suggestions that the education and training should focus on clinical decision making. The Paramedic Evidence-Based Education Project (PEEP) was commissioned in August 2013 to address this issue of delivery of paramedic teaching. It was accepted that paramedics were well known by the general population and equipping them with urgent care skills will be very beneficial to the wider community. This report provided the following recommendations: The paramedic profession has made rapid progression since its inception. The paramedic profession was registered as an occupation in the year 2000 when paramedics were required to register with the Council for Professions, an organization that is known as the Health Professions Council (HPC) (Donaghy, 2008). In the earlier times, horse-drawn carts and carriers were being used to carry and treat the sick and ambulances were later developed and they were used during the First and the Second World Wars (Claggs and Blaber, 2008). In the 1960s the drivers of the ambulances had roles to carry the sick and injured from home to hospital. However, little or no training was provided to these drivers and what was required from them was good driving skills and to be strong. After some time it was evident that basic emergency care like first aid could be provided by ambulance drivers. However, even with this information, equipping ambulance drivers with knowledge remained negligible and they onl y relied on delivery

Evaluating a Website for Credibility Coursework Example | Topics and Well Written Essays - 500 words

Evaluating a Website for Credibility - Coursework Example As such, engaging with the United States federal programs designed to diminish its occurrence and provide adequate funding to treat its symptoms is of essential interest to this particular author. The authority of the webpage in question is of course established due to the fact that it is government sponsored. This level of authority allows the website to be represented alongside other websites involving AIDS information and represented in a highly positive light. Furthermore, the information that is represented is useful; however, it is somewhat limited with respect to its application. What is meant by this has to do with the fact that the website, and its entire focus, is of course placed with regards to ameliorating aids within a domestic context – not a global one. Furthermore, the objectivity that website is able to generate is one that is severely limited due to the fact that the domestic focus necessarily places a different spin on the way in which eight information is represented and the prescribed suggestions/involvement that the federal government takes in seeking to ameliorate this particular hardship on domestic help. In terms of ease of navigation, this is one aspect in which the particular website in question excels. Due to the fact that the web designers focus upon simplicity rather than a graphical user interface that was engaging, the ease of navigation is second to none (Meekly, 2009). Similarly, as with all government websites, a relatively robust privacy and security policy seeks to ensure that user information they might be sharing with the website will remain confidential and not shared with third parties. Furthermore, the website is beneficial in terms of three distinct aspects that could facilitate and increase the level of understanding within the nurse or allow them to integrate with the needs of the patient in a more full and complete manner.

The English Language Essay Example for Free

The English Language Essay Language is a constant. It is a component that will be forever intertwined into the fabrication of our global society. This multi-sensory means of communication, consists of not only the verbal and writing, but also touch, smell, sound, body, and gestural elements. As human beings are social animals, people have the instinct to communicate with others, to share our feelings and thoughts, and as a result, language development in each individual becomes an instinct (Pinker, 1994). Since language is the tool used for communication, Wittgenstein says, â€Å"The limits of my language are the limits of my world†. It is implied that people speak just one language and thus live in only one world, and if you are not capable of using the language, your world is narrowed. However, Einstein has an opposite opinion; he devalues the importance of language and says, â€Å"The words of a language as they are written and spoken do not seem to play any role in the mechanism of my thought.† It is widely believed believe that language is the bridge connecting individuals and the outside world; thus, it is a crucial element of human life. Language can be inextricably tied to identity, and it can also be disentangled. In Einstein’s quote, he says that the language of speech and writing doesn’t influence his thought, because the mechanism of his thought is extraordinary. As a widely recognized great scientist, his point might be that people should think something beyond what is already written, and also, â€Å"the sum of human wisdom is not contained in any one language, and no single language is CAPABLE of expressing all forms and degrees of human comprehension.† (Ezra Pound, The ABC of Reading). With language as your tool, you are capable of exploring other worlds. Wittgenstein’s statement failed to include the fact that there are worlds formed based on different languages. It is through such language that one is either included or excluded fro m social groups. Language pervades social life. It is the principal vehicle for the transmission of cultural knowledge, and the primary means by which we gain access to the contents of others minds. Language is implicated in most of the phenomena that lie at the core of social psychology: attitude change, social perception, personal identity, social interaction, intergroup bias and stereotyping, attribution, and so on. Just as language use pervades social life, the elements of social life constitute an intrinsic part of the way language is used. Linguists regard language as an abstract structure that exists independently of specific instances of usage (much as the calculus is a logico-mathematical structure that is independent of its application to concrete problems), but any communicative exchange is situated in a social context that constrains the linguistic forms participants use. How these participants define the social situation, their perceptions of what others know, think and believe, and the claims the make about their own and others identities will affect the form and content of their acts of speaking. For present purposes, it may be more helpful to think about language as a set of complex, organized systems that operate in concert. A particular act of speaking can be examined with respect to any of these systems (G. Miller, 1975), and each level of analysis can have significance for social behaviour. For example, languages are made up of four systems—the phonological, the morphological, the syntactic, and the semantic—which, taken together, constitute its grammar. Australia is often described as one of the ‘classical countries of immigration’. The concept of being a ‘nation of immigrants’ is at the centre of Australian identity. Australia is a unique country, and it has a long history of population growth due to immigration. Australia is a young country and has not fully developed. It is commonly called â€Å"The Land of Opportunity.† Such grammar can be exclusive to specific culture along with social purposes. Melbourne, for example, has many sub-cultures that combine to create the overwhelmingly diverse and generalized culture that defines the city as a whole. We are constantly influence through the language that other cultures have introduced into our traditional linguistics. The English Language has changed and shifted drastically form the Anglo-Saxon version to our current speech. Over time, linguistics from cultures such as French, Latin and Greek have evaded our traditional tongue, creating a new cultural identity; ever evolving and adapting to the modern world. In the modern world, human need to belong still influences language development and identity established through such language. People are proud of their accents, dialects, and languages. It is a mark of uniqueness and simultaneously a mark of belonging and excluding. People who live in different areas are proud to speak the way they do, because they are different from the rest, but are still part of a group. Whereas, accents and dialects are marks of belonging, and something that most people are proud of, language development has been influenced by less idealistic reasons. We can see how important language is in both the purpose of communication and widening the world of an individual; it is a way of knowing. If an individual is not capable of using a language, his world is limited yet it is reasonable to assume that the language used by most people is not always significant in mechanism of everybody’s thoughts, because somebody’s mind might work differently. Throughout history, human needs have affected their behaviour, how they lived, and how their language develops. Food, water, and a place to belong were some of the major needs to begin with, but as time went by, they were joined by other needs. Economic, political and scholarly needs also influence language development. The influence of human development and need will continue to effect language expansion, and will continue to as long as the world lasts.

Lewis Carrolls Alice in Wonderland :: Alice in Wonderland

Lewis Carroll's Alice in Wonderland Chapter I - Down the Rabbit-Hole Image: Lewis Carroll Alice was beginning to get very tired of sitting by her sister on the bank, and of having nothing to do: once or twice she had peeped into the book her sister was reading, but it had no pictures or conversations in it, `and what is the use of a book,' thought Alice `without pictures or conversation?' Image: Bessie Pease Gutmann, 1907 So she was considering in her own mind (as well as she could, for the hot day made her feel very sleepy and stupid), whether the pleasure of making a daisy-chain would be worth the trouble of getting up and picking the daisies, when suddenly a White Rabbit with pink eyes ran close by her. There was nothing so VERY remarkable in that; nor did Alice think it so VERY much out of the way to hear the Rabbit say to itself, `Oh dear! Oh dear! I shall be late!' ..(when she thought it over afterwards, it occurred to her that she ought to have wondered at this, but at the time it all seemed quite natural). But when the Rabbit actually TOOK A WATCH OUT OF ITS WAISTCOAT- POCKET, and looked at it, and then hurried on, Alice started to her feet, for it flashed across her mind that she had never before see a rabbit with either a waistcoat-pocket, or a watch to take out of it, and burning with curiosity, she ran across the field after it, and fortunately was just in time to see it pop down a large rabbit-hole under the hedge. Image:Illustrator ? In another moment down went Alice after it, never once considering how in the world she was to get out again. Image: Sir John Tenniel - 1865 1890 Nursery Version The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down a very deep well. Either the well was very deep, or she fell very slowly, for she had plenty of time as she went down to look about her and to wonder what was going to happen next. (c) Image: Dis ney, Appears Courtesy of American Royal Arts . First, she tried to look down and make out what she was coming to, but it was too dark to see anything; then she looked at the sides of the well, and noticed that they were filled with cupboards and book-shelves; here and there she saw maps and pictures hung upon pegs.

A Raisin in the Sun – 2

In A Raisin in the Sun by Lorraine Hansberry, Beneatha wants to learn more about her heritage. She wants to get closer to her roots, and know more about it. The line, â€Å"How can something natural be eccentric? † (Hansberry 80 Act two Scene 1), shows off a defensive tone. This quote is said after George tells her that her natural hair looks eccentric. Her defensiveness over her hair shows her determination to be in touch with her heritage. Beneatha cut her hair because she thought it was too Caucasian looking.By Beneatha doing this it shows her determination. Beneatha, however, is not the only person with determination. Ruth, just like Beneatha, has determination. Ruth has the determination to keep her family in check, and to do what is best for them. Ruth, along with determination, has being strong as a character trait. She is expecting another baby, and is deciding whether to get an abortion or to keep the baby. â€Å"When the world gets ugly enough—a woman will do anything for her family. The part that's already living† (Hansberry 75 Act 1 Scene 2).Mama says this about Ruth to Walter when she figures ruth is going to get rid of the baby by getting an abortion. By thinking of and making this decision it shows Ruth's determination and how strong she is. Just as Mama said, a woman will do whatever it takes for her family. Later on in the play Ruth decides to keep the baby and not get the abortion. Walter has determination, as well as stubbornness. Stubbornness is a form of a strong character trait. Walter has to be pretty strong willed to be as stubborn as he is with wanting to open a liquor store with some of his buddies.Because of Walter's stubborn determination, he has been fighting with Ruth about opening a liquor store with his buddies. He plans on opening it with the insurance money that Mama is getting. Ruth and Mama both do not think that it is a good idea. Walter knows this and therefore upon knowing this his stubbornness shows. â€Å"Man say to his woman: I got me a dream. His woman say: Eat your eggs† (Hansberry 33 Act 1 Scene 1). In this part of the play Walter is telling Ruth about his idea to open the liquor store, but Ruth will not listen to him.Walter realizes this and starts to get a little defensive and stubborn about it. Therefore starting somewhat of a fight with Ruth. His defensiveness over his dream shows his determination. Just like Beneatha, Ruth and Walter, Mama has determination as well. Mama wants to keep the family together. She does not want the family to keep on fighting. Because of this determination to keep the family from fighting, and to keep them together, she goes out and buys a house with her insurance money that is in Clybourne Park. When Walter finds out he is upset about it. Son—you–you understand what I done, don’t you? I—I just seen my family falling apart today†¦ We couldn't of gone on like we was today. We was going backwards ‘ stead of forwards—talking 'bout killing babies and wishing each other was dead†¦ When it gets like that in life—you just got to do something bigger†¦ † (Hansberry 94 Act 2 Scene 1). In this quote Mama is trying to explain why she did what she did to Walter. This quote shows Mama's passion and her determination to keep her family from falling apart. Everyone has determination.In A Rasin in the Sun by Lorraine Hansberry; Mama, Ruth, Walter, and Beneatha all have a unique determination. Mama and Ruth both have determination to keep their family from falling apart. They both want what is best for the family. Beneatha was determined to learn more about her heritage. Walter was determined to open a liquor store. By the end of the play everything was settled and worked out. Ruth had decided to keep the baby, and they all decided to move into the house in Clybourne Park. It was a happy ending for the very determined Younger family. A Raisin in the Sun – 2 In A Raisin in the Sun by Lorraine Hansberry, Beneatha wants to learn more about her heritage. She wants to get closer to her roots, and know more about it. The line, â€Å"How can something natural be eccentric? † (Hansberry 80 Act two Scene 1), shows off a defensive tone. This quote is said after George tells her that her natural hair looks eccentric. Her defensiveness over her hair shows her determination to be in touch with her heritage. Beneatha cut her hair because she thought it was too Caucasian looking.By Beneatha doing this it shows her determination. Beneatha, however, is not the only person with determination. Ruth, just like Beneatha, has determination. Ruth has the determination to keep her family in check, and to do what is best for them. Ruth, along with determination, has being strong as a character trait. She is expecting another baby, and is deciding whether to get an abortion or to keep the baby. â€Å"When the world gets ugly enough—a woman will do anything for her family. The part that's already living† (Hansberry 75 Act 1 Scene 2).Mama says this about Ruth to Walter when she figures ruth is going to get rid of the baby by getting an abortion. By thinking of and making this decision it shows Ruth's determination and how strong she is. Just as Mama said, a woman will do whatever it takes for her family. Later on in the play Ruth decides to keep the baby and not get the abortion. Walter has determination, as well as stubbornness. Stubbornness is a form of a strong character trait. Walter has to be pretty strong willed to be as stubborn as he is with wanting to open a liquor store with some of his buddies.Because of Walter's stubborn determination, he has been fighting with Ruth about opening a liquor store with his buddies. He plans on opening it with the insurance money that Mama is getting. Ruth and Mama both do not think that it is a good idea. Walter knows this and therefore upon knowing this his stubbornness shows. â€Å"Man say to his woman: I got me a dream. His woman say: Eat your eggs† (Hansberry 33 Act 1 Scene 1). In this part of the play Walter is telling Ruth about his idea to open the liquor store, but Ruth will not listen to him.Walter realizes this and starts to get a little defensive and stubborn about it. Therefore starting somewhat of a fight with Ruth. His defensiveness over his dream shows his determination. Just like Beneatha, Ruth and Walter, Mama has determination as well. Mama wants to keep the family together. She does not want the family to keep on fighting. Because of this determination to keep the family from fighting, and to keep them together, she goes out and buys a house with her insurance money that is in Clybourne Park. When Walter finds out he is upset about it. Son—you–you understand what I done, don’t you? I—I just seen my family falling apart today†¦ We couldn't of gone on like we was today. We was going backwards ‘ stead of forwards—talking 'bout killing babies and wishing each other was dead†¦ When it gets like that in life—you just got to do something bigger†¦ † (Hansberry 94 Act 2 Scene 1). In this quote Mama is trying to explain why she did what she did to Walter. This quote shows Mama's passion and her determination to keep her family from falling apart. Everyone has determination.In A Rasin in the Sun by Lorraine Hansberry; Mama, Ruth, Walter, and Beneatha all have a unique determination. Mama and Ruth both have determination to keep their family from falling apart. They both want what is best for the family. Beneatha was determined to learn more about her heritage. Walter was determined to open a liquor store. By the end of the play everything was settled and worked out. Ruth had decided to keep the baby, and they all decided to move into the house in Clybourne Park. It was a happy ending for the very determined Younger family.

How to prepare question paper generator

Test Paper Generator(TPG Pro) will provide reliable and easy to use features for conducting test or quiz. This makes it convenient to devise a test paper with one's own selection of questions or randomly generate test paper from a question bank that has already been deployed and reserved in the database. It works as an aid in avoiding redundant questions In the same test paper as well as reduces manual effort and utilization of paper to a large extent.This system will beneficial to testing service provider by saving lots of time to develop multiple choice examinations or hort question examination and also useful to parents by generating mock test papers to set up exams for their children. TPG Pro will have good functionality for generating test papers for an exam. Following features are Included In this version. Ability to create manual or automatic paper generation without repetition. Provides Immediate evaluation after completion of test. ? Create numerous analytic reports In the h igh-tech era of computers, paper based tests for generating test papers to ach student separately are becoming to be a lot tedious, time consuming and the result In Inaccurate evaluation. We develop comprehensive system that recognizes the need for an assessment tool that offers you to create and manage test for educators and trainers. TPG Pro will be the complete set of tools, come up with the bundle of applications which are integrated and work together to create, run and grade exams instantly and precisely. Also allows for generating test and exam with various highly configured test options.

Social ontology Essay Example

Social ontology Essay Example Social ontology Essay Social ontology Essay Ontology is concerned with the nature of the reality to a greater extent than epistemological considerations, this raises questions of the assumptions researchers have about the way the world operates and commitment held to particular views. Questions of social ontology are concerned with the nature of social entities. The central point of orientation here is the question of whether social entities can and should be considered objective entities that have a reality external to social factors or whether they can and should be considered social constructions built up from the perceptions and actions of social actors. (Saunders, Lewis and Thornhill, 2006, p.108). Objectivism; and Constructivism are examples of ontological positions. Objectivism is an ontological position that asserts that social phenomena and their meanings have an existence that is independent of social actors (Saunders, Lewis and Thornhill, 2006, p.108).  Constructivism is an ontological position that asserts that social phenomena and their meanings are continually being accomplished by social actors (Saunders, Lewis and Thornhill, 2006, p.108). EPISTEMOLOGY Epistemology is defined as a branch of philosophy that studies the nature of knowledge and what constitutes acceptable knowledge in a field of study. (Saunders, Lewis and Thornhill, 2006, p.102). There are primarily two constracting research approaches- Positivist and Interpretivist.  A positivist researcher has a belief that the world conforms to fixed laws of causation; that there is a complexity that can be tackled by reductionism; and that asserts an emphasis on objectivity, measurement, and repeatability. These researchers have both a realist and an objective view of the world. The methodologies most often used by positivist researchers include quantitative analysis, confirmatory analysis, deduction, laboratory experiments, and nomothetic experiments (Saunders, Lewis and Thornhill, 2006, p.103). An interpretivist researcher believes there is no universal truth. This type of researcher understands and interprets from his/her own frame of reference. He/She believes that uncommitted neutrality is impossible and realism of context is important. These researchers have both a relativist and a subjective view of the world. The methodologies most often used by interpretivist researchers include qualitative analysis, exploratory analysis, induction, field experiments, and idiographic experiments (Saunders, Lewis and Thornhill, 2006, p.106).  Ã‚  Nomothetic methodology focuses on an examination of regularities and relationship to universal laws, while ideographic approaches centre on reason why indivudual create and interpret their world in a particular way (Putnam, 1983; 41). HUMAN NATURE Assumptions about human nature are deterministic or voluntarist. One views individuals as product of their environment; the other believes individuals create their own environment (Putnam, 1983; 36).  My Ontological are based on constructivism because I think that knowledge is socially constructed. My research is very much interpretivist in terms of epistemology because of the fact that this study is subjective and it might vary from one student to another. My research is Qualitative in nature. 3. RESEARCH STRATEGY Research strategy can be used for explanatory, descriptive and explanatory research (Yin, 2003). As my assumption are based on constructivism and interpretivism so my research is qualitative in nature because it involves analysis and experience of International Students who have been the victim of crime and does it affect them mentally and in their studies? And to those students who have not experienced this but how do they feel even if they think about it and whether they find this country safe or not. The data that I have generated from this study is completely interpretive and not Quantitative in nature. From the constructionist point of view we get all the facts from the people, they are the actual one where anyone can get the truth. Hence, it is meaningful to make this choice. In Quantitative method the researchers:  1) Review conceptual framework and relationships to be studied. 2) Prepare data for analysis.  3) Determine if research involves descriptive analysis or hypothesis testing.  4) Conduct analysis.  5) Evaluate findings to assess whether they are meaningful. (Hair, Money, Samouel and Page, 2007; p.304)  And this is clearly not my area in what I am doing my research on.  There are many approaches to conduct qualitative research, but four of them are widely used which includes Phenomenology, Ethnography, Grounded Theory and Case Study. (Hair, Money, Samouel and Page, 2007; p.289). I used Phenomenology approach in my research strategy as I intend to interpret the experience in relation to those students who have been the victim to crime and to those students who are scared and have not experienced this and I also want to know that how does it affect them mentally and in their studies. When I am doing this research I as a researcher should set aside my feelings and ideas that I have on this issue. PHENOMENOLOGY is a qualitative research method that studies human experiences and consciousness. It is the study of phenomena, or how things appear in our experiences, the way we experience things and therefore the meanings things have in our experiences. Phenomenological studies examine conscious experiences from the first person (interviewer or observer) point of view, ranges from experiences involving perception thoughts, desires, memories, emotions and imagination to bodily awareness and social interactions. These studies sometimes are referred to as lived experiences because they focus on how human behaviour is shaped by relationships with ones physical environment, including objects, people and situations. A specialized field of phenomenology is hermeneutics, which attempts to understand and explain human behaviour based on an analysis of stories people tell about themselves. (Hair, Money, Samouel and Page, 2007; p.289).

Before You Register for the MCAT

Before You Register for the MCAT    Sure, you want to register for the MCAT. Youre planning to attend medical school. Youve completed the necessary coursework to get you there, you have your recommendations all lined up and youre dreaming of your future career in the medical world. But, before you do all that, you need to take the MCAT and get a fabulous score. And before you can take the MCAT, you need to register. And before you register (are you seeing a pattern here?), you need to figure out a few things. Are you eligible to register? Do you have the proper identification? And if so, when should you test? Read the details about what you need to do before you register for the MCAT, so youre not scrambling when registration deadlines approach!  Ã‚  Ã‚  Ã‚  Ã‚   MCAT Registration FAQs Determine Your Eligibility Before you ever log into the AAMC website to register for the MCAT, youll need to figure out if youre even eligible to take the exam. Yes – there are people who will not be. If youre applying to a health professions school – allopathic, osteopathic, podiatric, and veterinary medicine – then youre eligible. Youll be required to sign a statement that indicates youre taking the MCAT only for the purpose of applying to medical school. There are some people who are interested in taking the MCAT who arent applying to medical school – test prep experts, professors, students who want to change medical schools, etc. – who can take it, but will need to obtain special permission to do so. If thats you, then youll need to send an email to mcataamc.org explaining your reasons for taking the test. Ordinarily, youll get a response within five business days. Secure Appropriate Identification Once youve determined that you may actually register for the MCAT, youll need to get your identification in order. Youll need these three identification items in order to register: An AAMC IDA user name connected to your IDA password You may already have an AAMC ID; youd need it to use any of the AAMC services like practice tests, MSAR database, Fee Assistance Program, etc. If you think you have an ID already, but you cant remember your login, then DO NOT create a new ID! This can botch the system and test score distribution! Call 202-828-0690 or email mcataamc.org if you need help with your current login. Be careful when entering your first and last names into the database. Your name must perfectly match your ID when you come into test. If you find out that youve mistyped your name, then youll need to change it in the system before the end of the Bronze Zone registration. After then, you wont be able to change your name, and you wont be able to test on your test date! Select The Best Test Dates The AAMC recommends that you take the MCAT in the same year you apply to medical school. If, for example, youre applying in 2018  for admittance to school in 2019, then youll need to take the exam in 2018. Most of the MCAT test dates and score release dates will give you sufficient time to meet application deadlines. Of course, every medical school is different, so to be absolutely sure you test with appropriate time to get scores to your first choice, check with the schools before you register for the MCAT. The AAMC also recommends that you dont take the MCAT for the first time in September because you may not have sufficient time to retest if your scores dont accurately reflect what you can do since the MCAT is not offered October – December. If youre thinking about testing more than once, take the exam early in the year from January – March, for instance. That way, youll have plenty of time for a retake if it comes to that. Register for the MCAT Are you ready to go? If so, click here to complete your MCAT registration today!

Financial service management, please see below for further instruction Essay - 1

Financial service management, please see below for further instruction - Essay Example Redman (1995) teachings on achieving personal success were also an eye opener. Case reviews of successful people in finance like Warren Buffet have helped to understand that success involves planning and visualizing end results. SMART goals concept helped developing clear road map to success (O’Neill and Conzemius, 2006). To change the situation I used my personal values of dedication and flexibility. Use of skills set and behavior assessment toolkit has helped to rank and identity essential and desirable skills for success. I have now developed an action plan addressing my weaknesses in listening, financial understanding and team spirit. Success is seldom an individual’s effort but often involves working with others. I must admit that going through this course have to improve my people and personal skills. Before the course I had poor listening abilities, not a team player, challenges dealing with difficult people and poor negotiation skills. These weaknesses watered down my strengths of being assertive and developing mutual trust. Contrary to my past, I have improved in contributing to teamwork that we had during the course. I have also noted that by learning to listen, I have become a better negotiator as I know what to capitalize on in addition to dealing difficult people. I the past I often failed to understand what the problem was with people. Currently, I can comfortably say that I more accommodative of team members which has helped me to learn a lot. In my lower classes I thought I knew more than my classmates but am surprised by what I have learnt from them through listening and being a team player. C hapman (2006) skills set and behavior assessment toolkit used to assess essential people skills at the start helped me to develop an action plan to improve my weak areas with tangible results. However, I still have to work managing stress and conflicts, taking personal responsibility to solve clients’

Doman Name Expansion Solution Essay Example | Topics and Well Written Essays - 2000 words

Doman Name Expansion Solution - Essay Example The organization is tasked with the responsibility of identifying and setting minimum standards for which they must adhere to performing their functions as registrars. In furtherance of its duties ICANN also gives recognition to persons as well as entities that meet these standards ‘and to enter into an accreditation agreement that sets forth the rules and procedures applicable to the provision of Registrar Services’ (ICANN 2012a). Since its inception, ICANN has been gradually increasing the suffixes attached to domain names or generic top-level domains (gTLDs). This has been done in response to problems encountered by various groups including businesses and customers. The original domain suffixes include .com, .org and .net. The first set of changes took place in 2001when ICCAN increased the number of gTLDs to 22 to include suffixes such as: .uk, .au and .en. They include the original .com, .net and .org. In addition to that, there are 254 domains that are specific to c ountries and regions – 120 of these are country code domains and 134 At-Large Structures (ALSes) from all geographic regions (ICANN 2012b). The country code domains are represented by the Country Code Names Supporting Organisation (ccNSO). In spite of that increase, a great demand continued to exist for internet names. On June 20, 2011 Internet minders voted unanimously to expand the number of domain names based on company brands, entertainment and political causes. According to The Associated Press (2011) this is the greatest change since the debut of .com in 1984. With this change organisations are now able to make application for gTLDs that contain virtually any word in any language or script (Alex Hall 2011). This change is expected to benefit individuals, companies, cities and regions. It is also expected to reduce the number of disputes that requires resolution. 2.0 Reasons for expanding domain name suffixes Several reasons have been given for the move to expand indefin itely the number of domain name suffixes.  

Non-profit organizations Essay Example | Topics and Well Written Essays - 2000 words

Non-profit organizations - Essay Example The problem in human health that arose from the disaster is a major concern worth analysis and discussion. The health deterioration in the coastal region and the island is an issue of concern because the earthquake destroyed the sewage system. The lack of a proper sewage system has triggered the outbreak of waterborne diseases such as cholera in the country. Therefore, there is a need to intervene and restore the order as fast as possible. Restoring the system will help reduce the deaths that are occurring in the region because of cholera. GoodLife’s vision is built towards making the lives of people in the country better and enjoyable. We, therefore, establish our camp on regions enduring difficulties due to lack of adequate resources or government intervention. Moreover, the organization intervened in the situation being led by the following principles that form our vision. Considering these objective principles, the vision of the GoodLife is clear. Our ambition is to work with the community and to recuperate their life. Our long time goals are to lead non-governmental organisation in providing help to the needy communities in the country. Our position to the vision statement is driven by credible research that moves the community to enquire about their problem. The organization analyze problem and outline the possible measures that can be used to remedy it. Our specific objective in this mission to solve the problem of the sewage system in the coastal region and the Mentawai Islands. Our specific objectives aims are disconnecting the main cause of cholera in the country. Goodlife aims to reconstruct the sewerage system and build new toilets and latrines. The communities have experienced the problem of sewerage with little support from the government. There are a number of activities that are to be carried out in order to hit our objectives. Goodlife seek qualified contractors to be involved in the construction of waterways. This canal will ensure

Use of Alumni Tracer Study to Maintain Curriculum Relevancy

Use of Alumni Tracer Study to Maintain Curriculum Relevancy Distance education can play a crucial role in the professional development of a developing country like Indonesia by meeting human resource requirements. It caters to the requirement not only those who are unemployed but also of those who are on the job. Their knowledge can be updated through continuing education programmes. In-service teacher education is an investment in human capital, which brings benefits in the form of enhanced educator productivity, and higher levels of output. One of the most important functions of the education sector is to provide knowledge and skill to various sectors of the education area. It is widely argued that the structure and pattern of education, especially at the elementary and secondary stage, has to be purposefully re-oriented towards new national standard to join together with the projected future pattern of graduation requirements. Currently, most of the countries of the world, especially Indonesia, has given due importance to in-service teache r education to provide diversification of educational opportunities so as to enhance individual professionalism, reduce the gap between urban and rural area of skilled teacher and provide an alternative for those pursuing higher education. Distance and online learning in the Open University of Indonesia (UT) has been greatly developed as a methodology for providing education for those who formerly may have found further education inaccessible for various reasons. In the purpose of accreditation process, UT put a finest on compliance and included some reporting requirements in tracer study that necessarily lead programs toward excellence or increase in-service teacher students impact on their schools and distance learning. In writers opinion, Universitas Terbuka can responsively maintain curriculum relevancy and usefulness for professional development. Ornstein and Hunkins (2009, p.15) argue that curriculum development includes how a curriculum is planned, implemented and evaluated, as well as what people, processes and procedures are involved... Curriculum models help designers to systematically and transparently map out the rationale for the use of particular teaching, learning and assessment approaches. They suggest that although curriculum development models are technically useful, they often overlook the human factor such as the personal attitudes, emotions, values involved in curriculum making. Therefore they are not a method and should not be a substitute for using professional and personal judgement on what is a good approach to develop student learning. UT organized alumni tracer study in 2009 and got more than 10.000 responses but in this paper the writer only use 200 responses to be analyzed randomly. Tracer study encourages UT to solve complex problems confronting professional development. It is also common for higher educational institutions to have their graduates make an evaluation of their learning experience and the quality of learning which they received. This evaluation process often takes the form of graduate or alumni surveys, which are sometimes referred to as tracer studies. It is focused not only on measuring teacher and program performance, but also other alumni and other aspects. UT should know the fortunes of their graduates in order to make a complete assessment of how the educational process has impacted their graduates. With the tracer study result, UT is able to make development and modifications on their programs that could enhance their students chances of achieving success. In this paper the use of the trace r study will be discussed as an effective method of evaluating the success of distance and online programmes to provide and maintain curriculum relevancy for professional development in UT. THE OPEN UNIVERSITY OF INDONESIA UT which was established in 1984 is a national university constituted under the Presidential Decree of the Republic of Indonesia Number 41 Year 1984 and has the same legal and academic status as any other national university in Indonesia. UT is quite unique as it is the only university in Indonesia that is dedicated to distance learning. The academic programmes of the UT are specifically designed to enable persons who have graduated from senior high school to pursue a higher education. The programmes of the university enable students to join in at the level of the qualifications they possess and are structured from certificate and proceed to diploma, bachelor degrees and graduate degrees. At present with a total student enrolment of around 639,049 (http://www.ut.ac.id/ut-dalam-angka.html, 2010), UT has the largest student bodies in the country. The students are enrolled in more than 30 programmes of study out of which 96 per cent of the students are employed and around 82 per cent are teachers. The completion of programmes by students become more difficult for students who enrol at Open Universities as they are compelled to study while working and attending to their normal family responsibilities. It is pertinent therefore, to examine the alumni satisfaction after they graduated from UT. PROFESSIONAL DEVELOPMENT IN UT The Characteristic of UTs students UTs students are similar with the other ODL students. Its characteristics are classified as non-traditional students (Easton, 2003): have internal motivation to seek higher education and self-discipline to undertake study. One of the motivations is they can study while working for people who for some reasons cannot attend face to face education, for example people living in rural areas, in isolated islands, who cannot move to the cities where there are universities. UT differs from other open university on two accounts. It requires formal entrance qualifications and it has both full-time as well as part-time students (Hiola Moss, 1990).   The lack of time and funds promote students to apply in UT. Potential UTs students are not a captive market. UT can at least rely on a student intake derived from the geographical location in which they are approximated. Proximity and subsidized fees through scholarship often make nearby institutions the first option for students. For those who cannot physically attend, UT provides education from certain places on the world by ODL. The prospective distance education student can therefore join in UT for the type of programme they wish to pursue which are congruent with their professional and personal goals. UT has many competitors around the world, because the demand for ODL has grown extensively. Many private and public universities have increased their student intake by offering online programmes. With the large number of institutions participating in ODL it has become a highly competitive market for providers. Distance education has taken on the characteristics of a service industry, with students becoming the loyal customers for the education product. The need for customer satisfaction therefore increases the necessity to have students evaluate the product (Millington, 2008). Student responses on these matters can gauge the level of satisfaction with the course itself and institutional planners can implement improvements where dissatisfaction has been expressed. However, this form of evaluation does not measure the outputs and outcomes of education. Furthermore, UW-Stout conducts surveys on all its alumni one and five years after their graduation. Bosshart, Wents, and Heller (2009) state these surveys provide critical information for assessing and determining the effectiveness of programs. These results may then be utilized for program improvement. Schomburg (2003, p.25) identifies the outputs as attributes such as knowledge and skills, and outcomes as transition to employment, work experience and service to society. He suggests the use of the tracer study by institutions as a method for knowing the destiny of their graduates and the relationship between their study and their professional reward. (p.29). Tracer Study and Curriculum Development Although the usual end of the course evaluation can ask for the student to assess whether they have gained the knowledge and skills necessary for fulfilling their personal objectives, there is really little proof of this until the student has completed the entire course of study and has entered the workforce. By surveying a cohort of graduates from: a specific institution; profession; discipline; graduation date; level of education; or a combination of these for comparative analysis, Schomburg (2003) presents examples of issues which can be addressed in tracer studies. Biographical data on Where are our graduates now may supply information on income, job title, nature of employment, and years of employment. He also believes that surveys should also include information about the kind of work task the relationship between study and work, and professional values and job satisfaction. The use of tracer studies to provide and maintain curriculum relevancy for professional development have been conducted by Harald Schomburg and his colleagues at the Centre for Higher Education and Work, University of Kassel, Germany, have done considerable research on conducting tracer surveys, constructing effective tracer study questionnaires and their statistical analysis. They have conducted survey projects such as the CHEERS (Career after Higher Education-a European Research Study) which investigated the links between higher education and graduate employment in Europe. They have done similar research in Africa, Asia and Latin America. Zembere and Chinyama (1996) tried to find out what factors are important for professional success of graduates taking into account personal factors and identify key aspects of the continuing professional education of graduates in University of Malawi. Another tracer study is conducted in Nigeria (Ugwuonah Omeje, 1998) with the results as follows: Link and match in both the industries and higher education profiles. Broad based and trans-disciplinary curriculum planning and development Collaboration between higher education institution and industries. Tracer study conducted for open and distance learning (ODL) is not many. One of them is done by the Staff Training and Research Institute of Distance Education (STRIDE) at the Indira Gandhi National Open University (IGNOU). In addition, tracer study also completed by the Nigerian Institute (NTI) which launched its Nigeria Certificate in Education by ODL in 1990 in response to urgent need to train more teachers. The findings of the study were that the performance of ODL graduates was as effective in the classroom as that of their peers who had studied in the traditional way. Based on the tracer study result, the Institute itself had improved its management and monitoring systems (Umar, 2006). ALUMNI TRACER STUDY FOR MAINTAINING CURRICULUM RELEVANCY AND USEFULNESS Provision Of a Working Definition Of The Tracer Study Concept For the purposes of this discussion tracer study will be taken to mean: A period when institutions of learning set up regular intervals of time to venture into the field and follow their past graduates to find out what they are doing with the training they received and find out from them how best they think the institutions who trained them will be able to help them upgrade their acquired knowledge and skills through the reform and innovation of curricula and course programmes including school-based or work-based professional development to live up to the expectations of the constantly changing technological and scientific working environment and employer demands (Boaduo, Mensah Babitseng, 2009). In educational research, according to Schomburg (2003), tracer study is a survey of graduates from institutions of higher education since its target groups is the alumni. The ILO Thesaurus 2005 defines a tracer study as an impact assessment tool where during evaluation the impact on target groups is traced back to specific elements of a project or programme so that effective and ineffective project components may be identified. Schomburg (2003, p.36) notes that graduate surveys are popular for analysis of the relationship between higher education and work. They provide quantitative-structural data on employment and career, the character of work and related competencies, and information on the professional orientation and experiences of their graduates. The alumni tracer study in UT has objectives to build strong bonds between the institution and its graduates, because the alumni are the excellent source of advice for improvements of institution and to measure the extent of professional and academic careers pursued by the graduates after gaining knowledge and skills through academic institutions. Many questions were designed so that appropriate answers could be ticked off. Some open-ended questions were developed to get suggestions, comments, explanations and clarifications. Immediate supervisors or employers were requested to provide views on UTs graduates in their employment, in terms of theoretical knowledge, practical experience/skill, job performance, strengths, weaknesses and suggestions for improvement. Assuming that peers can be the most important appraisers of their fellow UTs graduates, as they are very close to them in many respects, peer groups were asked to state the strengths of UTs graduates. A scaling technique was applied to measure the relevancy and usefulness of tracer in professional and academic development of UTs graduates. Some questions were featured in a tabular format to assess job profile that UTs graduates considered before and after their studies at UT. This was done to get information on the number of positions held, year of starting and ending j ob, title and level of the positions, influential positions, name of the employers organization, type of employers, major responsibility, and awards, rewards or promotions. The position levels in categorically divided into three stages such as survey organization, data collection, data analysis and report writing. Curriculum Relevancy and Usefulness for Professional Development in UT The alumni tracer study consists of many aspects. Some of them are impact study that seeks to determine graduates satisfaction with the institution especially with curriculum relevancy and usefulness. Another one is professional development study to determine the extent to which the curriculum has developed them qualified in their career. As the writer said that the majority of learners are already working, they need to develop their competencies and skills to stay relevant and useful. The attributes that would be developed in the distance education in the future are knowledge and skills, perspectives, contextual problem solving, networking and competency-based outcomes (Boettcher, 2006). UT should have planning to accommodate these new emphases and provide curriculum relevancy for its alumni to incorporate their education and professional competencies. Academic curriculum as a tool used to develop the skills, roles as a vehicle, which attributes can be transferred during the learning process (Fallows Steven, 2000). In the academic curriculum dimension for 2009, both of items are majority rated satisfactory (Table 2.). It is shown that alumni are generally satisfied with the curriculum developed by UT. In writers assumptions, one of the contributors of the curriculum relevancy is the rich composition of participants in academic curriculum development, which consists of lecturers, students, curriculum specialist, professionals and experts in certain fields from government parties or private industries. Another contributor is the use of information and communication technology in learning process. According to Listyarini, Ratnaningsih and Yuliana (2010), alumni and stakeholders perceived that alumni had improved in their knowledge and skills of ICT and learning media. Strategy to Provide and Maintain Curriculum Relevancy Earlier in this paper it was suggested that the findings of tracers studies could be used to reform ODL programmes. As seen in the African studies graduate dissatisfaction with resources, technology and the need to enhance teacher competence in audio-visual technology points to where institutional investment and reform could be targeted. The Malawi study revealed the importance of interpersonal skills and proficiency in English. This information could be used by curriculum planners for the incorporation of these skills into training and course content. The Nigerian study indicated a need for greater linkages with the industrial sector to make programmes more relevant to the manufacturing industry, especially for engineering. Most importantly, the fact that tracer studies can show that the quality of ODL graduates is comparable (as with the NTI) with those of traditional education suggests that they should be an integral tool for evaluating ODL. Tracer studies of ODL graduates can provide the information needed to reform educational programmes to bring about the fit between the requirements of the employment world and study. Surveys do have their disadvantages: it is sometimes difficult to locate alumni and have them complete questionnaires. Schomburg (2003) warns that the graduate might not always be able to identify the relationship between the knowledge acquired during study and their professional lives and that research findings are valuable inasmuch as planners can turn the findings into concrete reforms. However, this paper suggests that the tracer study can be an information provider as well as an evaluation tool. The success of graduates can be used, as a maintaining strategy to develop curriculum. UT can use the information gathered to adapt their courses to the demands of professional development and modify programmes to expand professional advancement through ODL. Zhou, Varnhagen, Sears, Kasprzak, Shervey (2007) examine the role of technology in continuing professional development and learning. They investigate whether online delivery of professional development is a successful alternative to other forms of professional development. This study provides a rich account into the challenges and tensions as to how leaders in higher education create and facilitate a shared, communal vision in the context of online curriculum delivery. CONCLUSION AND RECOMMENDATIONS This paper has provided documentary analysis about the need to use tracer study paradigm for the enhancement of the quality of courses offered in UT in Indonesia to be able to meet the demands of the changing educational demands of the new century. A working definition upon which the whole discussion was based has been provided. It is important to indicate that tracer study is a means of gathering important information about past graduates of higher institutions to be able to identify what they are doing with the training they obtained and what could be done to add to their expertise through these institutions to be able to reform their course programmes to keep up with the needs of the rapidly changing technological and scientific age. The result confirmed that UT is making a significant contribution to its distance learner by providing opportunities to improve their knowledge and skills, not only to perform better in their careers but also in providing the opportunity to pursue their studies to a higher level. This reflects the success of UT in providing the culture of lifelong learning among its learners. The most important thing is that the majority of alumni indicated that they would recommend their colleagues to study at UT for professional development purposes. It must be indicated that tracer study survey is a very tedious and complicated exercise. Extensive efforts should go into tracking and contacting individual graduates and alumni. There is need to step up the process of providing regular opportunities for alumni to register and create a forum electronically and through the web. Furthermore continuous efforts should be made to collect data progressively before and after graduation which will contribute to the improvement of the analysis of future tracer studies. Additional data can be collected for the type of institutions, nature of work, and ranks of the past graduates. The following recommendations are provided as a means to help improve tracer study in the future: (1) database developing for all higher education institution in Indonesia, (2) Establishing network between UT and its graduates, and (3) developing a committee of alumni tracer study for the whole higher education institution in Indonesia.

Dyslexia: What It Can Teach Us :: Biology Essays Research Papers

Dyslexia: What It Can Teach Us What is a learning disorder and what can knowing more about learning disorders tell us about our own learning? Scientific research has acknowledged that many learning disorders are really just the edge of what is the normal spectrum in human capabilities.(1) Children with reading disabilities differ from one another and from other readers along a continuous distribution.(2) The aptitude to read depends upon fast and precise understanding and decoding of single words.(2) A disabled readers IQ tells very little about their skills. Disabled readers with varying IQ can display exactly the same progress, and neurobiological symptoms. This tells us that the IQ is not a suitable indicator of disability in basic reading skills. That is just one example of the many things that we can learn from people with learning disabilities that we can apply to all people. We will also see that by studying students with dyslexia we can see some of the important brain functions in reading. For a long time, research in the scientific community in respect to learning disabilities was slim. One problem in recent decades is that scientists have spent a lot of time searching for the basis of the disorder as opposed to the solution. This has created a chasm between the scientific and the educational worlds. Teachers were experiencing frustration with the influence that PhD's and MD's have on their curriculum.(2) Some teachers feel that when help is provided it can be in a non-helpful manner. Researchers don't always take into consideration what it was really like to be teaching. When we think about learning in a broad scale we think about it as repetition of memorization. On a cellular level learning is the result of change in the strength of a connection due to synaptic activity.(3) At larger levels Hebbian ideals can't really be taken much farther than simple behaviors. We can use Hebbian learning to explain repetitive actions that allow us to learn, say a piece of music. A musician plays a piece of music over and over again, until he/she knows it really well. At this point the synapses that were being used in the musicians brain have physically and chemically changed so that there is now a stronger connection. Can we explain learning disorders with Hebbian theory? Surprisingly we can. It turns out that dyslexics fail to increase activation in order to make the connections between phonologic structures and sounds.

A History of Pakistan Essay

â€Å"Believe it or not, India and Pakistan were once a solid and unified country: the citizens of the Indian border states of Rajasthan and Punjab were almost looking similar to the citizens of Pakistan† (Paul, 2005). â€Å"So when India became free from the British colonizers in 1947, conflicts between the India and Pakistan started to become intense. Since then, India and Pakistan have continuously been angry and uninterested towards each other—in fact, they have already participated in three major wars—and even during periods of peace, the two country’s relationship had always been on the line† (Jaffrelot, 2005). â€Å"Inspired by their conflicts regarding territories† over the region of Kashmir, anger and hatred developed between the two countries over the years. For Pakistanis, the Kashmir dispute has become a symbol of broken pledges and Indian duplicity, and they are constantly attempting to raise the issue whenever possible, thus drawing strong reactions from India; on the other hand, India considers Kashmir as a vital part of the country, and attempts of the Pakistanis are viewed as an act to smear India’s image (Conboy, 1992). Read more:  Current Political Situation of Pakistan Up to this day, Kashmir remains the world’s largest and most highly militarized territorial dispute. Worse, as the years passed by, many issues have coupled the long-lived dispute over Kashmir, such as: the linked issues of the Siachen Glacier, the Wular Lake Barrage, and the current Kashmiri struggle; communalism and the plight of the minorities; nuclear developments; periodic domestic troubles; the Afghanistan crisis; and the involvement of outside powers (King, 1998). The Benefits of Pakistan Partition â€Å"Economic programs in Pakistan after the period of its partition emphasized on core planning. The Pakistani government established objectives for controlling private industries. The partition was established in order to improve domestic businesses and reduce dependence on foreign trade. These efforts led to the stability of its economic development in the 1950s† (Jones, 2003). However, excellent results stopped coming in the two straight decades. By the early 1970s Pakistan had succeeded in conquering its goal of stability in terms of food availability, â€Å"although this food was not really available to all Pakistanis because of the flawed distribution and shortcomings in the harvest†. In the late 1970s the Pakistani government began to decrease its power over the economy, which led to slowed development toward this goal. By 1991, however, the Pakistani government still controlled or managed many industries, including mining and financing, manufacturing and construction. Economic development enhanced during this time, at least gradually as a result of economic programs supported by foreign loans (Jones, 2003). A financial crisis after the partition stimulated Pakistan to institute major economic reforms. Because the partition resulted into an incredible surge in oil prices, Pakistan was haunted by a barrage of payments problem. To gather loans from well-regarded funding organizations, Pakistan made up its mind to implement programs in order to free its economy. These economic programs eliminated many strict government policies on investment, and established tariff systems that maintained trading at a manageable level. â€Å"Also, reform deregulated many industries and privatized many public enterprises. These reforms continued through the mid-1990s, although at a slower rate because of political changes in India’s government. In 1993 Pakistan permitted Pakistan-owned private banks to be established along with a minority of foreign banks† (Holliday, 2000). â€Å"With the reforms, Pakistan incredibly made a smooth transition from a closed and very restrictive economy to one that is open and free to the world. By 1996 to 1997, foreign investment had grown to nearly $6 billion, up from $165 million in 1990 to 1991. Exports and imports also improved significantly at the same time. Economic growth since the 1980s has brought with it an expansion of the middle class, which was estimated to form 20 to 25 percent of Pakistan’s population in the mid-1990s. As a result, the demand for consumer goods has expanded rapidly† (Mittmann, 1991). In Pakistan, the upsurge of innovative activity seems to have had more to do with the advent of partition than with the Silicon Valley phenomenon. The partition has dramatically changed the market and supply conditions, from being shortage and seller driven to being buyer and competition driven. To survive and grow, firms have to focus on improving their competitiveness. They are realizing that the real source of industrial competition today lies in innovation and the rapid technological change taking place throughout the world. Technology is now a key determinant of strategic change in Pakistani firms. Industrial development based on indigenous technology development is still an elusive dream, but the ‘process’ of technology acquisition and assimilation is now very much a strategic process, aligned with firms’ need to build competencies (Kudaisya, 2001). The partition has stimulated the rapid growth of innovation-driven industries such as information technology (IT), communications technology, biotechnology and pharmaceutical industries. This has led to a new type of business enterprise known as the knowledge enterprise and a new sector of the economy known as the knowledge economy. This sector is now a significant component of the national economy and accounts for a large portion of economic growth. The partition created renewed interest in innovative entrepreneurship as a key driver for the rapid diffusion of innovation in business and industry. Entrepreneurship occupies centre stage in the wealth creation process in the knowledge economy (Cohen, 2004). References: Cohen, S, 2004. The Idea of Pakistan. Brookings Institution Press. Conboy, K, 1992. Elite Forces of India and Pakistan. Osprey Publishing Holliday, T, 2000. Insight Guide Pakistan. Insight Guides; 3rd edition Jaffrelot, C, 2005. A History of Pakistan and Its Origins. Anthem Press; New edition Jones, O, 2003. Pakistan: Eye of the Storm. Yale University Press; 2nd edition King, J, 1998. Lonely Planet Pakistan. Lonely Planet Publications; 5th edition Kudaisya, G, 2001. The Aftermath of Partition in South Asia. Routledge; 1st edition Mittmann, K, 1991. Culture Shock! : Pakistan. Graphic Arts Center Publishing Company Paul, T, 2005. The India-Pakistan Conflict: An Enduring Rivalry. Cambridge University Pres

Retail Strategic Planning Essay

Organized retailing in home and building sector was expected to face stiff challenge from the existing small, independent, and powerful local retailers. Many international retailers like Home Depot, IKEA and Lowe were also eyeing the Indian market which was untapped by organized retailers. They provided all the product categories and services that were required to build a new home or for home improvement or renovation under one roof. Muebles belonging to Casa Moblaje group was a pioneer in this segment. Homepro was the first building mall, which offered a wide range of building materials, home improvements products, and furnishings. They provided information about land availability and selection, and housed offices of architects, designers and financiers. The Home Store and Zeba were in home furnishing segment; Gautier dealt in furniture; and Johnson Tiles was in the sanitary ware sector. Identify Strategic Alternatives Ansoff’s Matrix Muebles had captured a large market of the home building and construction business in Ahmedabad as well as the home improvement business of the surrounding cities and towns. The ideal strategy for Muebles would be to develop the market. The areas surrounding Ahmedabad like Baroda, Surat etc is highly industrialized and lot of construction takes place in these areas. Muebles can target these cities and can increase the size of the market to get larger sales. Retail Mix Variables Product The store stocked products under five major categories Kitchen accessories: Appliances, Crockery, Glassware, Ovens etc Furniture and furnishing: Sofa set, bed, linen etc Bathroom: Tiles, Sanitary ware, Fittings, Taps, and accessories Hardware visible: Door, Window, Safety equipment, Gardening Tools, Washing Machines Electrical equipments: Lights, Luminaries, Chandeliers, Switches, Fans, Generators etc They mainly stored branded products. The store policy was to use the number one brand or the aggressive second. If this was not possible the company entered in to contracts to with smaller players who provided with in store brands. The store stocked approximately 12000 SKUs and had 120 suppliers. As the store move upward in the retail wheel, it took the invisible and les involved products out of the shelf. The visible and high involvement products replaced the invisible. They also increased the share of storing impulse goods in the relevant home decoration and furnishing category. Price The pricing policy of the store varied across the product categories. Pricing was competitive and benchmarked against the traditional hardware and home building material stores in product categories which were usually available in traditional hardware stores . In the destination product categories, the store charged premium price. Store Layout The store was laid out in a grid format. It was functional in nature and was based on a do-it-yourself model. Thirty percent of the shop space was given to 12 partners (vendors) who complete freedom of operation. The store atmosphere was attractive. The format of the store aided the customer to find the right the product. Some products like kitchen fittings were merchandised in simulated conditions to give the customer a feel of the complete range of the store’s offering. Promotion In order to increase the levels of awareness, they were communicating by using a mix of me. dia for brand and tactical advertising. They used the Gujarati and English media to reach out to their target segments. They developed two communication packages, one for the lay consumers with low comprehension of Muebles’s value proposition, and another for the professionals (home builders) who had a relatively higher awareness of the concept. In order to increase the sales of the invisible products, Muebles decided to educate the home builder. The home builder package consisted of developing a critical mass of professionals by rewarding their purchase and then working towards giving them accreditation through a professional course so that they would buy all the materials from Muebles. The apartment package consisted of using direct mails and tie-ups with companies like Electrolux, Pergo, and ICI to give special deals to five different apartment owners. Muebles targeted the HR departments in various companies and offered special deals. The problem in this deal was the acquisition of database of apartment owners. Customer Service Muebles policy was to satisfy the customer. Managers were supposed to visit the shop floor 3 hours a day to understand shopper’s behavior and needs better. Each category had 4 personnel. The total floor level employees were around 20. The floor employees tracked the customer right from the entry to the store and observed them carefully from a distance. The motive was to help the customer in the selection without interfering. The staff was instructed to respect the privacy of the customers. Muebles provided a unique shopping experience to the customer. Consumers were provided a wide range and assured quality, competitive prices, and world class service. They provided value added services to the consumers like * Comprehensive design assistance by a panel of professionals and design consultants * Apartment Packages * Installation service and support * Info mediation through website * Home loan consultancy and loans * Certification programmes for electricians, masons, plumbers and carpenters * Educational programme on do-it-yourself techniques and procedures * Customer loyalty programmes